gateways to newark by pentagram architects
Newark Gateways by Pentagram Architects to create a series of gateways to the city of Newark New Jersey. Painting a series of cartographic type symbols into the Newark streetsccape, in actual physical space, with the intention that they will eventually be incorporated into google earth & google maps satellite views. There are two very interesting ideas at play here – deliberate alteration of the physical environment to affect the display of its digital representation, and the cartographication of the physical space, placing the visual language of representation into the actual.
Map symbology has a long and storied history. The process of representing the three-dimensional world as flat and map-like requires a notational language. Our proposal places a new set of distinct symbols “on the map” by creating them for the Google Earth point of view. With paint and little else, Newark can define itself, celebrate its entry points, and address a global audience, all in one stroke. The painted “events” are visible and engaging on Google Earth, while the real locations would be signed with images from above that explain the colors and patterns on the ground.
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