The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces.

See the system in action in a little video

Designed by E Roon Kang in collaboration with TheGreenEyl

tags:identity logo MIT system

Written by admin (contact).

It was written on March 7th, 2011 at 10:07 pm
Filed in the Category grid of things, information, interesting, simplicity