The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces.
See the system in action in a little video
Designed by E Roon Kang in collaboration with TheGreenEyl
A brief survey view of my usual identity, seanaes, across several sites. Please don’t be a username-squatter. kThx.
You can check your username at usernamecheck.com/
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