this week in mobile : week 21
At Google I/O, Googles developer conference, Android got lots of announcements and will be going to many new places – like your tv. In the presentations by executives they spent a good amount of time throwing digs at Apple, and prosthetising their openness.
Some of the interesting bits, first Android 2.2 FroYo and then Google TV (what!?)
Built in tethering, assuming your carrier supports it & wi-fi hotspot capability.
It runs apps 5X faster
Flash 10.1 runs on it – hot and at the expense of your battery say Engadget
Application updates are cleaned up – Update all now supported and can be set to automatically download
Purchase on the Web Marketplace and send to device over the air – very cool
Music store in the Marketplace – not much mentioned aside from downloading being demoed – potential very big deal here.
Stream music from your desktop – iTunes library etc – This is Simplify Media tech, a recent Google acquisition
Google Mobile AdSense – which of course make sense. Multiple ad formats from any support Ad Network, openness.
Put Android Apps on your TV – If the app doesn’t require phone specific stuff it should run today.
And now your regularly scheduled mobile updates ie. non Google I/O stuff
Graffyard uses QR codes to show the visual history after graffiti has been painted over. Its a nice example of encoding the visual of the city onto itself. One can imagine a future where city walls have a secondary digital presence and all advertising, graffiti and signage takes place via a persistent visual augmented reality system. The city becomes a contiguous blank canvas, a physical platform encoded with embed tags for the reality we want to see. Maybe.
Reminders to come to services, tithings and sharing of bible passages for study all via SMS
Marko Ahtisaari who heads up design and user experience answers some questions about how Nokia is moving to react to the mobile world that is seemingly running away from them. He focuses on a very narrow definition of mobility, which may be right, or not.
“I still think the whole industry is missing a trick,” said Mr Ahtisaari during a meet-the-press session in London yesterday. “All the touchscreen interfaces are very immersive. You have to put your head down. What Nokia is very good at is designing for mobile use: one-handed, in the pocket. Giving people the ability to have their head up again is critical to how we evolve user interfaces.”
Heads up vs. heads down is a very interesting distinction and one that raises many interesting points about mobile device usage in the public sphere. I think if Nokia can move forward with a singular, focused direction they will be positioning themselves strongly for a good segment of the market. Im not sure if that segment will be a big enough percentage to keep them afloat, and it would represent a distinct turn from the all things to all people position they have put themselves in. What about this though – more than 50% of Nokia smartphones use touch interface ?
Speaking of heads down staring into the glowing screen – A series of photos exploring peoples relationship to their mobiles. More focused than the Flickr Lost in Text pool, which is also quite good.
Stretch the window down to less than 800px wide and you got the mobile version. Very elegant.
Data compiled from a 2 week period of users accessing the Android Marketplace. Please take with a grain of salt.
More evidence of the trend of mobile screens replacing public displays. Not sure I want to try to download an app while I’m racing through a terminal to make a connection just to see what gate my flight got moved too but, hey.
A nice roundup of technologies and ideas that are shaping the products of tomorrow. Links to examples for each in the article. Do note that four of the five listed here have a strong locative component.
1. AR browsers for mobile: Layers of data embedded in the real world around you that you can toggle between. Applications for real estate, food & entertainment, retail. This use of augmented reality will become how we live; not just an app. But will we be holding up our phones for long?
2. Augmented Mobile Profile: A social user interface implementation of your public profile. Real time information about the people around you and their entire “clouded” identity–from business card to playlists, Facebook profile to thought capitol on Slideshare. One of the ultimate social/mobile integrations I’ve seen.
3. The Active Idle Screen: Replaces your current homescreen with personal and valuable information (weather, trivia, sports scores, horoscope, etc.) in addition to advertisements for deals/coupons. Will reach the lowest common denominator audience.
4. QR codes without the QR: Recognizing that camera phones are crappy, we can analyze the photos. Take a picture of something and you receive contextual results around it. Mixed with geotargeting, this becomes very powerful. (Reviews, Where to buy, etc.)
5. Data Conformity: Location-based content and services are the promise of mobile marketing. But it has to work across all devices, content providers, and mobile carriers–one of today’s greatest challenges. When the great aggregator arrives, it will help to bring data conformity and data consistency.
Displayed very nicely as a world map
The film unfolds as the viewer visits different parts of the city. The more they travel, the more of the film they see. Whats great is the creators have released the technology behind it as open source, in addition to the first GPS film Nine Lives. This has to be better than the lame 3D that seems to be in fashion at the multiplex.
$12.7 Billion by 2014 in Location Based Services
A number thats as good as any and comes from Juniper Research. Whatever the numbers are predicted to be, location based services, hyper local advertising, geo targeted marketing and anything that has to do with exactly where you are at a given point in time – especially when you are not at your desk at work or in front of the television at home – is going to be a big deal. Period.
Covers your basic situations of office, home, in car and the great outdoors. For instance usage of MacBookPro in the Great Outdoors should be avoided – the start up sound is bear for “bring it”.tags:mobile the future work
Written by admin (contact).