{"id":458,"date":"2008-11-24T01:28:51","date_gmt":"2008-11-24T06:28:51","guid":{"rendered":"https:\/\/iamtheweather.com\/?p=458"},"modified":"2008-11-24T01:28:51","modified_gmt":"2008-11-24T06:28:51","slug":"screens-in-the-new-york-times-magazine","status":"publish","type":"post","link":"https:\/\/iamtheweather.com\/?p=458","title":{"rendered":"Screens in the New York Times Magazine"},"content":{"rendered":"

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The NY Times Magazine this weekend is a special issue focusing on Screens. This fall issue is usually reserved for news from and about Hollywood and about movies and filmaking. This years issue involves all types of screen, mostly digital and the special concerns that come along with the proliferation of screens.Three good stories linked below and there are more NY Times Magazine Screens Issue<\/a><\/p>\n

Kevin Kelly writes Becoming Screen Literate<\/em><\/a><\/p>\n

Everywhere we look, we see screens. The other day I watched clips from a movie as I pumped gas into my car. The other night I saw a movie on the backseat of a plane. We will watch anywhere. Screens playing video pop up in the most unexpected places \u2014 like A.T.M. machines and supermarket checkout lines and tiny phones; some movie fans watch entire films in between calls. These ever-present screens have created an audience for very short moving pictures, as brief as three minutes, while cheap digital creation tools have empowered a new generation of filmmakers, who are rapidly filling up those screens. We are headed toward screen ubiquity.<\/p><\/blockquote>\n

Current Mad Men<\/a> discuss all these screens, marketing, advertising and cross media communication. The last line of the quote below is the big takeaway.<\/p>\n

Bastholm: <\/strong>Trevor Edwards, Nike\u2019s main marketing guy, had a great quote. He said, \u201cNike\u2019s not in the business of keeping media companies alive, we\u2019re in the business of connecting with consumers.\u201d That sums up digital pretty nicely.<\/p>\n

Rasmussen: <\/strong>Clients are not saying, \u201cMake us ads\u201d or \u201cMake us Web sites,\u201d they\u2019re saying, \u201cCreate interaction between our brand and our customers.\u201d That\u2019s our job now.<\/p><\/blockquote>\n

Clive Thompson writes in, If You Liked This, You\u2019re Sure to Love That <\/em><\/a>, the story behind the Netflix price and recommendation engines. Psychological hunches modeled with mathematics.<\/p>\n

THE \u201cNAPOLEON DYNAMITE\u201d problem is driving Len Bertoni crazy. Bertoni is a 51-year-old \u201csemiretired\u201d computer scientist who lives an hour outside Pittsburgh. In the spring of 2007, his sister-in-law e-mailed him an intriguing bit of news: Netflix, the Web-based DVD-rental company, was holding a contest to try to improve Cinematch, its \u201crecommendation engine.\u201d The prize: $1 million.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The NY Times Magazine this weekend is a special issue focusing on Screens. This fall issue is usually reserved for news from and about Hollywood and about movies and filmaking. This years issue involves all types of screen, mostly digital and the special concerns that come along with the proliferation of screens.Three good stories linked […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","hentry","category-interesting"],"_links":{"self":[{"href":"https:\/\/iamtheweather.com\/index.php?rest_route=\/wp\/v2\/posts\/458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iamtheweather.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamtheweather.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamtheweather.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamtheweather.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=458"}],"version-history":[{"count":0,"href":"https:\/\/iamtheweather.com\/index.php?rest_route=\/wp\/v2\/posts\/458\/revisions"}],"wp:attachment":[{"href":"https:\/\/iamtheweather.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamtheweather.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamtheweather.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}