{"id":1276,"date":"2011-03-07T22:07:04","date_gmt":"2011-03-08T03:07:04","guid":{"rendered":"https:\/\/iamtheweather.com\/?p=1276"},"modified":"2011-03-07T22:07:04","modified_gmt":"2011-03-08T03:07:04","slug":"mit-media-lab-gets-a-new-identity","status":"publish","type":"post","link":"https:\/\/iamtheweather.com\/?p=1276","title":{"rendered":"mit media lab gets a new identity"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/iamtheweather.com\/vveather\/wp-content\/uploads\/2011\/03\/MIT.jpg\" alt=\"MIT.jpg\" border=\"0\" width=\"599\" height=\"449\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/iamtheweather.com\/vveather\/wp-content\/uploads\/2011\/03\/skitched-20110307-220040.jpg\" alt=\"skitched-20110307-220040.jpg\" border=\"0\" width=\"600\" height=\"338\" \/><\/p>\n<blockquote><p>The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his\/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces.<\/p><\/blockquote>\n<p>See the system in action in a little <a href=\"http:\/\/vimeo.com\/20250134\">video<\/a><\/p>\n<p>Designed by <a href=\"http:\/\/eroonkang.com\/work.php?pid=40&#038;dir=MIT-Media-Lab-Identity\">E Roon Kang<\/a> in collaboration with <a href=\"http:\/\/www.thegreeneyl.com\/mit-media-lab-identity-1\">TheGreenEyl<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13,14,27],"tags":[172,207,223,329],"class_list":["post-1276","post","type-post","status-publish","format-standard","hentry","category-grid-of-things","category-information","category-interesting","category-simplicity","tag-identity","tag-logo","tag-mit","tag-system"],"_links":{"self":[{"href":"https:\/\/iamtheweather.com\/index.php?rest_route=\/wp\/v2\/posts\/1276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iamtheweather.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iamtheweather.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iamtheweather.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamtheweather.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1276"}],"version-history":[{"count":0,"href":"https:\/\/iamtheweather.com\/index.php?rest_route=\/wp\/v2\/posts\/1276\/revisions"}],"wp:attachment":[{"href":"https:\/\/iamtheweather.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iamtheweather.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iamtheweather.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}