The New York Times has this fine animated visualization of the one word answers of how they feel this election day.

See also twistori for emotions from twitter and wefeelfine for the same in the world of blogs.

Noah Briar has launched a nice project using tags to define brands, where users enter the first word or phrase  that comes to mind that they associate with that brand. Once this grows further I can see it as a barometer for a brand’s identity and with some tweaks, such as selectable time frames, a great way to track peoples changing perceptions on a brands identity. The clean simple design is dominated by the perfect-for-this-application tag cloud that brings the most popular terms associated wit hte brand to the fore. Obviously Nike has got the swoosh associated with them in our collective mind.

Tag some brands over at brandtags.net