LEGO’s Experience Wheel shows the mapping a complete experience by surfacing the points that are critical to a good experience and where there is opportunity to improve, differentiate or optimize the delivery of the experience, in this case a fictional flight to NYC by a company executive. Bruce Temkin outlines what he like about this particular approach :

• It’s great to have a formal approach to describing/designing experiences
• It starts with the description of a specific customer (in the center)
• It recognizes the life cycle of experiences: before, during, and after
• It’s easy to use and simple to understand

tags:mapping UX

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1. » EverydayUX morsels (July 5th – July 8th) | EverydayUX: Everyday User Experience by alex rainert Says:
   July 8th, 2009 at 10:03 am

   […] i am the weather » » mapping a complete experienceGreat way to visualize an end-to-end user experience. […]

2. EM Says:
   October 5th, 2009 at 7:31 pm

   […] i am the weather » » mapping a complete experienceGreat way to visualize an end-to-end user experience. […]

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It was written on July 7th, 2009 at 11:20 am
Filed in the Category mapping, UX