LEGO’s Experience Wheel shows the mapping a complete experience by surfacing the points that are critical to a good experience and where there is opportunity to improve, differentiate or optimize the delivery of the experience, in this case a fictional flight to NYC by a company executive. Bruce Temkin outlines what he like about this particular approach :
- It’s great to have a formal approach to describing/designing experiences
- It starts with the description of a specific customer (in the center)
- It recognizes the life cycle of experiences: before, during, and after
- It’s easy to use and simple to understand
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