In the Category simplicity
Help! I need help.
Posted July 24th, 2009 at 9:47 am. There are 0 comments.
Help Remedies has released their new products, which they briefly previewed to the PSFK NY conference this spring. Help continues on it’s goal to simplify everyday health needs, with clear, well designed, no nonsense packaging. It is refreshing to see medicine described thusly:
Each package of “help I have a headache” contains 16 oblong pills. Each oblong pill contains 500mgs acetaminophen. We use acetaminophen because it’s an excellent treatment for headaches and it’s delicate on stomachs. We use as large a dose of acetaminophen as we can, and the fewest possible fillers, coatings, and dyes.
We haven’t used “extra strength” to describe our headache pills even though they do have lots of acetaminophen. That’s because if everybody always used “extra strength” to describe headache pills then “extra strength,” wouldn’t really mean anything anymore. And we don’t want the things that we say to mean nothing.
key simplicity
Posted July 8th, 2009 at 11:25 pm. There are 0 comments.
Scott Amron’s Split Ring Key Blanks. The inherent simplicity of design like this leaves one to say nothing more than… yes please.
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